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Have you ever heard of "Guerilla Marketing"? Maybe not, but surely at least one occasion, have witnessed a similar phenomenon as unwitting protagonists.


What is guerrilla marketing?
E 'a set of strategies, techniques and methods to promote a given product or brand using alternative means of communication, creative and unconventional with minimal investment and get the most visibility possible. The guerrilla marketing can deliver a message funny or provocative, it is important to strike, shock, intrigue and possible interest to the consumer. The concept was coined in 1984 by Jay Conrad Levinson to indicate alternative business strategies.


is studied in more detail and innovative, it has the chance of having a media response on a large scale. Newspapers, TV, Blog ... as the news circulated, more will raise the profit.
The promotion part may take place before or during the launch of the same.


Check out this video:




There have been many protests, the news services, articles in various newspapers and it was discussed a lot. ;
Objective achieved. Crime Novel of the TV series was launched shortly after and is seguitissima.
guerrilla marketing.
Hitting the public, create images controversial, strange, with a strong visual impact, more easily remembered than the usual publicity.


I picked up some video that collect the images and of some of the most successful guerrilla marketing campaigns! Enjoy